We live in a different world than the past. People or companies, let’s say, want to see themselves emphasized and marked in this world.
Logo is something you can see and feel something about. Some of them show themselves as icons, some of them as logotypes. Somehow, they try to stay in our minds.
When it comes to my logo perspective, I always aim simple and unique logos. All of them should be persistent in mind.
I am actually more dominant on minimalism about design. I believe simpleness always brings persistency in mind and uniqueness. People should understand your perception about your brand. Here are my logofolio below where you can see my perception and approach to logo identity design. You can click and see the logos colorful and as photo gallery.