NOPE DOPE DRUG ADDICTION PREVENTION POSTER CAMPAIGN

This poster campaign was my final graduation project at the faculty. For this project, I created educational and awareness-raising posters designed for street and bus station billboards, as well as large public billboards—posters that could also be used in schools. The core focus of this social campaign was persuasion. Visuals have the power to stay in the minds of people, and by combining them with impactful slogans, the campaign aimed to leave a lasting impression.

The target audience was one of the most crucial aspects of this project. To effectively convey the key message, I conducted research on drug use across various age groups. I discovered that drug-related deaths were particularly prevalent among young people, so it became essential to focus on an age group that could be reached to prevent drug abuse. My research revealed that the problem often starts at an alarmingly early age. Some statistics showed that children as young as 12 had tried drugs at least once in their lives. As a result, I chose to target teenagers between the ages of 12 and 19.

During my research, I had the opportunity to interview people from my company, and the response was clear—they wanted to know more about the issue. This insight aligned perfectly with the objective of the project: to warn and educate. If people were made aware of the dangers, education could follow. This was the primary goal of the campaign.