BONI GLOBAL BRAND BOOK

Boni Global is an internationally recognized company developing accessible software solutions for individuals with visual and hearing impairments. When I joined the firm, there was a need for a clear and cohesive visual identity. To address this, a complete rebranding process was initiated to create a design that truly reflected the company’s mission and industry.

At the core of this new identity was the logo—a key visual element representing Boni Global’s purpose and values. The design centered around a viewfinder symbol, a powerful representation of accessibility, guidance, and precision.

The viewfinder icon was carefully crafted to align with the company’s focus on wayfinding and tracking solutions. The blue-toned center emphasized trust, technology, and reliability, reinforcing Boni Global’s role as a leader in its field. The structured yet minimal design ensured a modern and recognizable brand presence.

This rebranding not only strengthened Boni Global’s visual identity but also solidified its position as a forward-thinking, accessibility-driven company.