AZELFRANCE REBRANDING DESIGN

During my time in Bosnia and Herzegovina, I applied for a position at an advertising agency. As part of the application process, I was tasked with an imaginary rebranding project for AzelFrance, a local clothing company.

AzelFrance is a Bosnia-based fashion brand, and the goal of this project was to modernize its identity, positioning it as a strong domestic brand while differentiating it from competitors. The rebranding strategy focused on creating a fresh, contemporary image that resonated with the local market.

Our core message emphasized the growth of a local brand within its own market—offering affordability, style, and a modern aesthetic tailored to its audience.